Many Companies Such as Volkswagen BMW offering Freebies

There are several companies in market that have been making various offers in order to lure in customers as each segment in its own way is being affected by the economic crisis. Beauty salons like Lakme, Maybelline, and others too have suddenly introduced ‘happy hours’, and major mobile phone traders such as Samsung, Sony have been constantly encouraging consumers to buy their new phone handsets that too on minimal installments.

It seems that all of a sudden the consumers’ happiness has become everything for all brands, segments, and traders. Freebies, offs, discounts, gifts all are being offered in several new ways that were unseen in market before. All have been doing this with one motive to encourage buyer sentiment to shop, but the fact remains the same that customer sentiment throughout the market has been low. But the sellers are nevertheless stepping back. Standard Chartered in India has made an offer of five percent cash return when any iPhone 4 is bought on EMIs. Although the off is valid for a very limited amount of time. Similarly, there is a fifteen percent cash back scheme on a 12 month EMI plan for Samsung galaxy.

Like this in the automobile section, where maximum business is carried out only on basis of EMIs, Volkswagen has introduced a very unique and generous EMI plan. It is offering its new sedan Vento in return of an old Volkswagen car. And all they are asking the consumer to pay is just Rs.1 and nothing else for a year. Some selective Skoda dealerships are trading a Skoda Fabia along with purchase of each model of Skoda Rapid.

Moving over to the luxury segment cars, the German car maker BMW has been offering 100 percent finance on ex-showroom purchased cars, also the buyers are being provided with an option to pay half of the loan within three years on their latest cars like BMW 3 Series and BMW 5 series. Apart from it, no service charges and maintenance charges will be charged to customers on first 60, 000 kilometers. Following the league, Mercedes Benz has also launched several interesting finance plans and options that also include complementary servicing of cars.

The largest utility vehicle maker of India, Mahindra has offered benefits of amount equal to Rs.70, 000 on Xylo. As Pravin Shah, Mahindra’s Chief Executive, likes to add that when competition is on hype they compete by pricing their cars on competitive prices but discounts and offs vary from region to region and are introduced mainly on demand of market and consumers.

As the inflation is taking lowest dip in last three years, the lowering of rates by RBI actually brings relief to consumers. Apart from products, food, and other desirables what has come now in affordable limits of consumers is home that had become a distant dream. Real estate companies too have been bringing their rates down in order to lure in consumers.