Ford EcoSport compact SUV targets Buyer

Ford EcoSport SUV is one of the best SUV’s ever created by Ford. The Indian market and consumer are all set for welcoming the SUV. The commencement of the car is set after May, 2013 by the company. The compact beauty is expected to be available in the competitive price range as we all know that Indian market is one of the biggest and competitive markets. The company should think about quoting the price of the car well. The company’s price quoting can become a concern for makers of premium hatchbacks and compact sedans.

The main reason behind the price quoting is the consumer satisfaction. The consumer purchase behavior says that they will be choosing such a car which will be cost friendly then it may be a sedan or the SUV. For an example if there are two competitive segments facing each other SUV and Sedan and the price is placed competitive foe both the cars then might be possible that consumers will over look the sedan and grab the SUV. The price tag had become one of the key factors in the success of Renault Duster. Honda Amaze has also kept the same competitive pricing strategy. Though company has not yet revealed any prices but then on the prediction the car may fall under the price range of INR 6 lakhs to INR 9 lakhs. The attractive point of the compact SUV is the latest technology is SYNC. The SYNC has been designed with the collaboration of Microsoft. The car will be going to house 1.0 liter of engine which will make out 125 PS of maximum power. The SUV engine is 20% more fuel efficient and reliable. The 1.5 liter diesel engine and 1.5 liter petrol engine with automatic transmission will also be going to available in near future. All in all we can say that EcoSport houses an up to date high end features, sports edge looks and technology.