Yamaha Fascino is the best selling Scooter in India
Yamaha Fascino held the consideration and admiration from the vast audience of the country. The brand focused on the youth while they had launched the product to be designed in order to promote, being an everyday two-wheeler that even made the Vespa sweat in its presence.
Whereas the Indian two wheeler market is flooded with the various options floating into it. Indeed the segment has always been in demand by the various cities and states in the country who still find the scooter to be one of the finest commuting vehicles, to run errands in their daily life.
The scooters have certainly empowered the female passengers in the market who find it really convenient and effortless to commute for several basic daily requirements.
While amongst the numerous options in the domestic market of our country, Fascino has emerged to be on the top of the list becoming the brand Yamaha?s best-seller in the scooter segment. While taking over the Cygnus Alpha and the Ray, Yamaha Fascino has accomplished this position in spite of floating as one of the most-pricey product in the range of products been offered by the brand.
Well, as per the numbers, it is proven that the Yamaha Fascino held the consideration and admiration from the vast audience of the country. The brand focused on the youth while they had launched the product to be designed in order to promote, being an everyday two-wheeler that even made the Vespa sweat in its presence.
Although it was a little dicey, as the scooter carried a price tag, that was at least an INR 15k lesser than the Vespa.
We assume it was this strategy of the company that worked out to be the best to favor the company, while enabling a big business in the market of India.
Apart from the cost of the two-wheeler, a word of mouth also seems to have worked for creating its success story, as the scooter indeed has been performing great in terms of performance by it.
The Yamaha Fascino acquired its power from the 113cc Blue Core motor that was tuned to pull out the greatest fuel efficiency, being claimed at 66kmpl.
This success story of the Fascino displays the potential our market carries especially when premium scooters are being considered.