Report-The Superbike Market in India

The Indian Superbike market, consisting motorcycles of 500 cc and above, is likely to double in the coming 5 years, claiming to sell 20,000 units by 2020. According to the top industry sources, the market is ruled by Royal Enfield and Harley Davidson, among others, has witnessed growth at a 40-50% high year-on-year. Other players in the segment include Triumph, Yamaha, Suzuki and DSK Motowheels (which markets both Hyosung and Benelli branded bikes).

 

 

 According to Vimal Subly, MD Triumph India, The 500cc plus superbike segment has elevated its growth and sales from a mere 450 units in 2008-09 to 3,500 units in 2013-14. In the year 2014-15, the market should hit around 9,500 units and is expected to at least double to 20,000 units by 2020." 

 

The superbike segment is currently dominated by two players - home cultivated Royal Enfield and global player Harley Davidson. But given the 40-50% growth that the segment has witnessed in the past two years, new players are entering the market and expanding the range on offer. Apart from the likes of Harley Davidson, Triumph, Hyosung and Kawasaki, new Brands include Ducati (it's second coming in India) and Benelli (to be marketed by DSK Motowheels). The Japanese biggies Yamaha, Honda and Suzuki .

 

Experts say that changing the biking culture in India, would further enhance the super bikes culture in our country, as the question is not only about investing a lot of money in a Super bike, but also spending time and focusing on the mind game, giving it importance above the cars segment. Sole reason is that these Super bikes are prices even more than many average luxury cars sold in India.